Meet the Shad Man
Shad Stocking LLCis run by Shawn “Shad Man” McNew — a lifelong striper angler who turned a hard problem, keeping shad alive, into the most trusted name in wild-caught shad stocking.
If you fish for stripers or hybrids in the Southeast, you may already know Shawn by his nickname. As the “Shad Man” behind the Striper Soup brand, he’s spent years obsessed with one thing most anglers only worry about the morning of a trip: keeping shad healthy and alive.
That obsession grew into Shad Stocking LLC — a family-owned operation based in Charleston, Tennessee that supplies wild-caught threadfin and gizzard shad to pond and lake owners who want a real forage base, not a bucket of stressed-out bait. Shawn handles the whole process himself: finding the fish, catching them, holding them right, and delivering them live to your water.
“We are the supplier, not a reseller. Avoid the middleman — ask your supplier if they harvest their own shad.”
That standard is exactly why customers across eight states trust him with their fisheries. The shad that go into your pond are the same fish Shawn pulled from the water himself — handled by someone whose entire reputation rides on them arriving alive.
Why anglers trust the Shad Man
Real expertise, not a re-shipped box of bait
He harvests his own shad
Shawn personally finds, catches, holds, transports, and stocks every shad — the supplier, never a reseller. When you buy from him, you skip the middleman entirely.
Invented Shad CRACK™
After years of testing how to keep delicate shad alive, Shawn developed and trademarked Shad CRACK™ — a formula that reduces stress in freshly caught shad and herring and extends holding time.
A published shad & striper expert
Known across the striper and hybrid community as the 'Shad Man,' Shawn writes fishing how-to articles and shares shad know-how through his Striper Soup brand.
Live delivery across 8 states
A full-lifecycle operation that delivers healthy, wild-caught shad live to ponds and lakes throughout the Southeast.
Trained in the field, on the water, and in the classroom. Shawn’s background in wildlife and fisheries pairs hands-on harvesting experience with a real understanding of what makes a pond’s food chain thrive.
Based in
Charleston, Tennessee
Species
Threadfin & gizzard shad
Model
Wild-caught · never resold
Delivers to
8 Southeastern states
Ready to stock your pond?
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